ARTICLES / NEWS / PRINT: Smart newspapers win at attracting youth

I-Next of India has been designated the 2012 World Young Reader Newspaper of the Year in the annual Young Reader Prize competition from the World Association of Newspapers and News Publishers (WAN-IFRA), which awarded 21 prizes to newspapers and a printing plant that have found innovative ways to attract young people to the news.

“Prize winners show that newspapers can successfully appeal to younger audiences in the digital age,” said Aralynn McMane, executive director of WAN-IFRA young readership development.

“This year’s winners offer a fantastic set of examples for how to capture and captivate this audience at that key point in their lives when they will or will not become interested for life in a multiplatform relationship with their newspaper.”

A full list of winners can be found here


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ARTICLES: Teen blogger launches online magazine aged 15

US teenager Tavi Gevinson, who began blogging aged 12, has launched her own online magazine Rookie.

Following the success of her personal blog, The Style Rookie, Gevinson began plans for the online magazine for teenage girls over a year ago.

In an interview with the New York Times, Gevinson said she believes Rookie will fill a gap in the market: “Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t.” Rookie aims to be an outlet for adolescent girls going through the perks and pitfalls of their teenage years, containing vintage fashion, music and art reviews and advice pages.

Manned by nearly 40 staff, according to reports, the site is updated daily at times based around their target audience; after school, dinner time and late at night. In her first editor’s letter for the site, Gevinson, from Illinois, explains how she wants to create “a good venue for pure aesthetic enjoyment and smart, fun writing”.

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