June 10, 2011

ARTICLES: TV still a big deal for young (AUSTRALIA)

PARENTS still play a big role in the TV watching habits of their children, as a new study reveals children begin to develop complex media consumption habits from about eight years old.

A study by Sesame Street's children's workshop found while TV remained a solid favourite with children, they were increasingly turning to computer games and mobile media as technology evolved.

But for younger children, TV continued to exert a strong hold.

''TV is readily available to children and for the most part, is a routine part of their day,'' the report says.

''Even as use of other media rises, television persists.

''It is by far the dominant medium used by children ages zero to 11.''

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