ARTICLES / IT / SOCIAL MEDIA: Media companies must assume all consumers are young and mobile while strategising (INDIA)

NEW DELHI: Indian media companies must assume that their consumers are young, aware, mobile and using the cloud, while deciding their online strategies to cater to the masses, saidNandan Nilekani, chairman of the Unique Identification Authority of India (UIDAI) while addressing the International Newsmedia Marketing Association on Tuesday.

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