Discovery is to enter the genre of children's television in the second quarter of this year, with launches of Discovery Kids in India, Indonesia and the Philippines.
"Discovery Kids will offer Indian children the ideal combination of learning and entertainment. A unique network in the kids' genre, Discovery Kids will offer children in a fun and entertaining way to satisfy their natural curiosity with stimulating and imaginative programming," said Mark Hollinger, president and chief executive, Discovery Networks International, during his keynote address at FICCI Frames 2012 in Mumbai.
"The network will ignite viewers' imagination through its compelling and differentiated content. In light of the massive digitisation drive in India, we believe viewers will express their demand for such distinct television networks. I cannot think of any other country more poised for the launch of such a remarkable network."