March 9, 2011

NEWS / PROJECTS: UNICEF launches climate change campaign

UNICEF is launching a digital campaign to raise awareness of the impact of climate change on children and aid projects in developing countries.

The charity has partnered with environmental non-profit group Do The Green Thing to create a 90 second illustrated video featuring a character called Climate Kid voiced by broadcaster Jon Snow.

The video illustrates how the boy would need to adapt to cope with the effects of climate change, such as drought and flooding, on his environment.

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