The festival is being organised in Lahore by The Little Art, an organisations dedicated to produce innovative arts and education projects for children and the youth of Pakistan. It is a youth-led organisation that is determined to promote the principals and ideals of democracy, equality, civil rights, community, prosperity, higher education, religious, cultural tolerance and sustaining cultural heritage through their numerous artistic avenues that especially focus on the media to reach out to children and young people as their target audience.
The festival was previously organised in 2008 and 2009 and since the last three years it has attracted an audience of more than 20,000 people. Previous trends show that the festival generally draws in children, families and faculty members of various institutions.
The Little Art held their last project on January 2011 in which five schools and two organisations worked with the marginalized children to stage theatre plays.
As a result of its international submission call, the festival received near 400 films from all over the world and has selected some of the best productions that will be suitable for children in Pakistan.
The festival director Shoaib Iqbal says: “The festival is proudly becoming synonymous with a sense of wonder and delight, of cultivating the young hearts and minds destined to become our future leaders. And we are proud to lead the innovation in the arts education in Pakistan.
The full schedule of the films can be accessed from the festival website.
Published in The Express Tribune, February 27th, 2011.