January 31, 2011

RESEARCH: Nielsen Unveils Global Mobile Youth Study

Hong Kong – From texting to video to social networking, mobile phones are taking an ever-expanding role in our daily lives. Young people around the world are more immersed in mobile technology than any previous generation. Usage patterns vary greatly among youth throughout the world, demonstrating how culture, economy and age can all play an integral part in mobile behavior. How do young people use their mobile phones and how might marketers use that knowledge to reach them?

The Nielsen Company analyzes and tracks mobile usage in North America, Africa, Asia, Europe, Latin America, and the Middle East.

full article

No comments: