The Team in Morocco promotes the positive social transformation of disenfranchised communities through the fictionalized story of a Moroccan soccer/football* team and its players as they confront interpersonal and societal problems and challenges both on and off the field. The underlying goal is to provide young people from marginalized communities with positive messages that encourage active civic participation, tolerance, mutual understanding, and moderation.
By targeting young people, the show reaches out to the largest segment of Moroccan society. The median age of Moroccans is 25 years old, with 57 percent of the population below the age of 29, and 28 percent falling into the 15-to-29 age group.
The series is supported by a national outreach campaign led by 50 dialogue facilitators trained by Search for Common Ground in Morocco. The facilitators will host community sessions to discuss the issues tackled in the series. The Team in Morocco has launched a website – a social networking space at http://www.tanmia.ma/lequipe/ that incorporates an interactive blog, photos, videos and other links – and an extensive campaign to diffuse the show’s messages through the local press.
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