The Executive Director of Child Rights International CRI is calling on the Social Welfare, National Media Commission and other stakeholders to check the current violation of the rights of children especially in the advertising industry.
Bright Appiah says the use of children in advertisements without a clear cut policy framework from advertising agencies and other companies, amount to neglect and the use of cheap labour. He was speaking in an interview with Joy News in the Eastern Regional capital Koforidua after the launch of this year’s Easter School for Children.
Bright Appiah said stakeholders have so far neglected the basic policy that protects children. As a result of that, the advertising industry is using these children as cheap labour.
He says the attractive nature of children when they exhibit certain qualities in these adverts also borders on whether the current framework in the country allows the participation of children to such extent.
He noted that most of the adverts involving children are not necessarily contributing to the development of children, whereas the law also states that the interest of the child should be paramount in whatever activity they undertake.
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