The average daily time that Swedes and Norwegians spent watching TV last year reached a record 116 and 184 minutes respectively, up by 6 minutes for Sweden and 10 minutes for Norway compared to 2008. Youngsters aged 15-24 are the most avid TV viewers.
TV Viewing Times Increase
In Sweden, youngsters between 15-24 years old watched television 100 minutes a day, 12% more than in 2008 according to a 2009 report published by audience research agency MMS. The older age group 40-59 also spent more time in front of their TV (up 8.5% to 188 minutes a day in 2009), unlike the other age groups 3-14 and 25-39 that slightly reduced their daily viewing time. A research from the Norwegian broadcasting corporation NRK shows similarities within the Norwegian population, in particular the 20-29 years old who watched half an hour more television in 2009 than in 2008.
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