I grow ever tiresome of seeing news surrounding our youth decorated with hoodies and knife crime. Yes, teen stabbings do happen, and I love my Y-3 hoody, but there's a need for a balance. So, what better way to change that pre-selected image and harness the next generation than to get more than 150 inspiring media enthusiasts from around the UK in the same room; all of whom want to grab the concept of their industry by the horns and determine their role in the future of the media.
I'm talking about the first Youth-Led Media Summit 2009 today.
The Institute of Global Ethics UK Trust has invited a mass of talent and potential, including representatives from various youth magazines, newspapers, radio, TV and digital media groups (with a combined audience and readership of over two million young people) – all to The Rich Mix in Shoreditch, London, to voice their ideas and concerns regarding their generation and the media. I will be basking in the ambiance of my peers, who will soon be bringing you tomorrow's headlines.
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