EVENTS: Cinekid launches First Annual Junior Cross Media Market

New initiative: Cinekid launches First Annual Junior Cross Media Market

Always on top of the latest trends, Cinekid once again takes the lead and launches into cooperation with IJsfontein for a global cross-media market on the 21st of October. The Junior Cross Media Market will bring together producers of promising multi-platform projects, commissioning editors and financers to stimulate international co-productions.

The event kicks off with key cross media industry experts, together with producers and financiers to discuss the possibilities and the future of the emerging cross or trans media world for children. These discussions will be followed by one-on-one meetings between producers of cross-media content with co-producers and financiers.

The Junior Cross Media Market is part of Cinekid's 2009 cross media focus and also includes a seminar and an expert meeting. Topics of discussion will be: What is happening right now in cross-media for kids and where is the medium going tomorrow? Which creative resources are needed to create market relevant kid's cross-media properties? What new financial structures will support pan-European cross-media productions? How can existing corporate broadcasting structures be re-tooled to support cross-media cooperation in terms of product development and distribution?

Cinekid is proud to partner with the Dutch company Ijsfontein for the Junior Cross Media Market: IJsfontein is a specialist in interactive communication and media productions for kids and youth. The Amsterdam based company is active in the international media world since her debut-game ‘Master Of The Elements' won a BAFTA Award in 1997. IJsfontein helps broadcasting companies, museums, (consumer) brands and non-governmental organisations in reaching young audiences effectively. Read more about IJsfontein's marketing and communication concepts, games, web-tools and interactive exhibits at IJsfontein.com.

From 14-23 October, the 23rd edition of Cinekid Film Festival will take place in Amsterdam. Cinekid is a film, television and new media festival for children and is regarded as the largest media festival of its kind in the world. According to Variety magazine: "Cinekid is increasingly becoming an industry watering hole where some of the major issues in the world of children's media are fleshed out." Kidscreen magazine comments: "Cinekid amps up content for industry pro's."

The complete Cinekid programme can be found from September 15 at www.cinekid.nl. This year's festival will be held at the Westergasfabriek and The Movies in Amsterdam.