Strategy Analytics at IBC: Half of Europe's Youth Go Online For TV and Movies
BOSTON, Sep 10, 2008 (BUSINESS WIRE) -- Europe's younger generation is leading the way in adoption of web TV services, according to research to be released by Strategy Analytics at this year's IBC convention in Amsterdam, Netherlands. The Strategy Analytics survey of 2500 European broadband users shows that nearly 50% of under 25s from the five major Europe markets are now regularly streaming TV shows or movies from broadcaster websites.
"Our survey suggests that broadcasters have been successful in reaching out to those demographics which have been drifting away from traditional television," says Martin Olausson, Director of Strategy Analytics' Digital Media research. "However, there is no room for complacency -- Europe's youth is ready to move on to alternative sources of online entertainment as soon as they are made available."