September 8, 2008

MEDIA / OBESITY: Doctors lobby for junk food ad review (AUSTRALIA)

Doctors lobby for junk food ad review

DOCTORS have described as "unconscionable" a decision by the communications regulator not to impose tougher restrictions on junk food advertising that targets children.

A review by the Australian Communications and Media Authority (ACMA) found little evidence of an association between the TV advertising of junk food and obesity levels in children.

As a result, the authority said it would not recommend any general restrictions be imposed on food and beverage advertising targeting children.

The Australian Medical Association is the latest group to express anger at the media authority's stance.

"It is unconscionable to think that a considered review of children's television standards would not include protecting children from the influence of junk food advertising," association president Rosanna Capolingua said.

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