100,000 kids join CBBC social network
The BBC has said its social networking site for young children, MyCBBC, has reached 100,000 registered users in four months, as the corporation addresses demand for safe social media tools for younger children.
MyCBBC was launched shortly before an official report by media regulator Ofcom found that more than a quarter of eight- to 11-year-olds in the UK regularly use social networking sites designed for older children and teenagers.
Bebo, Facebook, MySpace and most other major networks require users to be at least 13. A smaller number of sites offer services for younger children, because of tighter safety demands.
MyCBBC, which was developed with production company TwoFour Digital, is designed for six- to 12-year-olds, and invites them to design their own "dens" with furniture and accessories. It also offers material related to BBC children's programmes to customise the page.