NEWS / RADIO: Radio's relevance to young is critical, conference told (ASIA)

Radio's relevance to young is critical, conference told

The most critical issue for public service radio broadcasters today is relevance to young people, the RadioAsia conference in Singapore has heard.

The Head of Emerging Media at the European Broadcasting Union, David Wood, urged radio broadcasters to stay relevant for media literate young people.  

He said radio needed to take a scientific approach to understand the audience needs better.

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