[This is the print version of story http://www.abc.net.au/pm/content/2008/s2158391.htm]
PM - Friday, 8 February , 2008 18:42:00
Reporter: Nance HaxtonMARK COLVIN: The South Australian Government is to ban junk food advertising in children's viewing times.
The State Government says it's got legal advice that it is possible to enforce the ban at the state level.
The South Australian Health Minister John Hill says the government will implement a voluntary ban first.
But if that doesn't curb the number of advertisements, then it will legislate as Nance Haxton reports.
NANCE HAXTON: South Australian Health Minister John Hill says banning the advertising of soft drinks and foods high in fat, sugar or salt during peak children's viewing times, is only one piece in the puzzle in the government's battle against obesity.
JOHN HILL: We believe strongly that the incidence of advertising of junk food during the times which children watch television has an impact on children and as a government we are concerned about the health of children. We know that one in five kids at the age of four are overweight or obese and as kids get older, the proportion who are overweight or obese is increasing as well.
We as a community need to do something about that. As a government we are doing a whole range of things including making sure that school canteens provide healthy food for children to eat at lunch.
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