The Geena Davis Institute on Gender in Media Releases New Findings: Males Outnumber Females Almost 3 to 1 in Films
LOS ANGELES, Feb. 7 /PRNewswire-USNewswire/ -- Examining 15,000 individual speaking characters across G-, PG-, PG-13, and R-rated films, research by Dr. Stacy Smith of USC's Annenberg School for Communication in association with the Geena Davis Institute on Gender in Media indicates that males outnumber females roughly 3 (2.71) to 1 on the silver screen.
Dr. Smith and her team also examined 4000 female film characters and found that two types of females often frequent film: the traditional and the hypersexual. For example, females are over five times as likely as males to be shown in alluring apparel and are roughly three times as likely as males (10.6% vs. 3.4%) to be shown with an unrealistically "ideal" body.
Dr. Smith's research also reveals problematic portrayals in television aimed at children. Females in kids' fare are almost four times as likely as males to be shown in sexy attire (20.7% vs. 5.4%) and nearly twice as likely as males to be shown with a small waist line (25.6% vs. 14.4%). Animated females in TV for kids are more likely to be shown in sexually revealing attire than are live action females (24.5% vs. 17.4%). Also, females in animated TV stories for children are more likely to have small waists (36.9% vs. 6.9%) and have an unrealistic body shape (22.7% vs. 1.2%) than are females in live action TV stories for children. Though, females are not the only ones hypersexualized in TV content for children. Animated males are more likely than live action males to have a large chest (15.4% vs. 4.9%), small waist (18.4% vs. 4.3%), and an unrealistically muscularized physique (12.5% vs. .5%).
This research was announced at a four-day international conference on gender and children in media at the University of Southern California and hosted by the Geena Davis Institute on Gender in Media.
FULL ARTICLE AT:
http://sev.prnewswire.com/entertainment/20080207/DC1371207022008-1.html
No comments:
Post a Comment