| Heathrow Express and Sidetrack make 2008 a happy new year for UNICEF |
| Heathrow Express and SideTrack donate £20,000 of high profile videowall ad space to UNICEF to raise funds through the New Year period. |
| Heathrow Express – the non-stop rail link between Heathrow airport and London Paddington – and partner SideTrack Technologies get the New Year off to a happy start for UNICEF today by announcing the donation of innovative new in-tunnel advertising space. The international children’s charity’s advert will be shown using state-of-the-art videowall technology, allowing passengers to see a constantly moving image whilst travelling in Heathrow Express’ tunnels between Heathrow and London. The Heathrow Express/SideTrack videowall is, at 450 metres, the world’s largest LED screen. The videowall is Europe’s first ever LED tunnel wall lighting system and will enable UNICEF to highlight its Change for Good campaign between Thursday 27 December 2007 and Sunday 6 January 2008. The joint UNICEF/British Airways campaign, which encourages air travellers to donate any currency during BA flights, has already raised more than £24 million (US $48 million). |
FULL ARTICLE AT http://www.creativematch.co.uk/viewNews/?95272
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