New output firm to put Kids First!
Aug 21, 2007
NEW YORK -- Maitland Primrose Film Distribution is partnering with the Coalition for Quality Children's Media to create Kids First! Moving Pictures, a new theatrical and DVD division set to acquire and release children's films throughout North America.
The new label will release several of the films recommended by Kids First!, the coalition-owned organization that gives Good Housekeeping-style film endorsements for kids in discrete age brackets from 2-18. KFMP will also acquire some projects from the traveling Kids First! Film Festival, which partners with more than 100 different venues to host the nationwide event, along with other features not connected with the fest.
There will be several cross-promotional initiatives involving the various labels. Moving Pictures Magazine, which is owned and operated by MPFD parent company Maitland Primrose Group, will review many Kids First! titles throughout the year. MPG will also sponsor an award within the Kids First! Best Awards Celebration.
Later this year, MPG will introduce the monthly Kids First! Saturday Matinee at select theaters across the country. Short films and features will be shown to help create awareness of upcoming theatrical and DVD releases. Films released under the new label will be branded with "Kids First! Presents" or "Kids First! Moving Pictures Presents."
The new label will release several of the films recommended by Kids First!, the coalition-owned organization that gives Good Housekeeping-style film endorsements for kids in discrete age brackets from 2-18. KFMP will also acquire some projects from the traveling Kids First! Film Festival, which partners with more than 100 different venues to host the nationwide event, along with other features not connected with the fest.
There will be several cross-promotional initiatives involving the various labels. Moving Pictures Magazine, which is owned and operated by MPFD parent company Maitland Primrose Group, will review many Kids First! titles throughout the year. MPG will also sponsor an award within the Kids First! Best Awards Celebration.
Later this year, MPG will introduce the monthly Kids First! Saturday Matinee at select theaters across the country. Short films and features will be shown to help create awareness of upcoming theatrical and DVD releases. Films released under the new label will be branded with "Kids First! Presents" or "Kids First! Moving Pictures Presents."
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Chris Schuepp
Young People's Media Network - Coordinator
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
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linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.
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United Nations or its agencies.
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