April 23, 2007

RESOURCES: Education and the media

Education and the media

17-04-2007 (UNESCO)

How can the media promote education for all? Where are the most reliable sources for journalists? What are the stories behind the statistics?

With Global Action Week approaching (23-29 April), UNESCO is promoting its media training resource, 'Education Makes News', to help journalists tackle these questions. 

Featuring education stories on the front page has always been a challenge to many educators and development workers. These stories are regarded as "soft" news stories compared to "hard" news stories related to crime and violence, conflict, disasters etc. Education stories are stereotyped as being too mundane and therefore do not attract the attention and interest of media audiences worldwide. But it is the news stories on education, literacy, health, nutrition and similar areas that make a difference in the lives of people, especially the poorest of the poor.

- From the foreword of 'Education makes news'. This UNESCO training kit was produced to encourage the media to highlight Education for All (EFA) goals. 

Contact: edknowledge@unesco.org

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
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