And that's true even among young audiences
Feb 8, 2007
Advertisers get in a lather, understandably, whenever a new threat arises that could challenge television and hurt viewing levels in the process, especially among the young. The latest perceived threat is online video, as available on sites such as YouTube.
But advertisers have little to worry about, at least for now and perhaps for some time.
Two separate research studies, from Magna Global and Leichtman Research Group in Durham, N.H., show that the online video craze isn't nearly as big as it sometimes seems. And more significant to advertisers, it's having no effect on TV viewing.
Kids are actually watching more TV, not less, even with the multitude of other options, including iPods, videogames and online video, according to the Magna study.
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
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