November 13, 2006

RESEARCH / STUDIES / TECHNOLOGY: NOKIA: The future of TV will be personal

NOKIA: The future of TV will be personal

11 November 2006 by axxxr

Nokia commissioned report from the London School of Economics gives valuable insights into the impact of mobility on television.

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled 'This Box Was Made For Walking', examines the future impact of mobile TV on the broadcasting and advertising industries.

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