NOKIA: The future of TV will be personal
11 November 2006 by axxxrNokia commissioned report from the London School of Economics gives valuable insights into the impact of mobility on television.
Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled 'This Box Was Made For Walking', examines the future impact of mobile TV on the broadcasting and advertising industries.
FULL ARTICLE: http://www.esato.com/news/article.php/id=1282
FULL REPORT (PDF): http://www.nokia.com/NOKIA_COM_1/Press/Press_Events/mobile_tv_report,_november_10,_2006/Mobil_TV_Report.pdf
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Chris Schuepp
Young People's Media Network - Coordinator
Young People's Media Network - Coordinator
Youth Media Consulting GbR
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c/o ECMC (European Centre for Media Competence)
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Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
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