October 17, 2006

ADVERTISING. New Disney Rules Limit Character Use in Kids' Foods

New Disney Rules Limit Character Use in Kids' Foods

The Walt Disney Co. on Monday unveiled new licensing guidelines limiting most representation of its characters in children's foods to healthier offerings.
Story continues below...

The move is one of the biggest efforts yet from marketers and media companies, who have come under increasing attack by lawmakers who say such marketing is contributing to increased childhood obesity, charges the companies vociferously deny. Some consumer groups called for Disney to go further and impose limits on the kinds of kids' food products that can be advertised on the ABC Network.

FULL ARTICLE AT http://www.tvweek.com/news.cms?newsId=10897
Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

No comments: