September 27, 2006

ADVERTISING: Industry: Updated Children's Ad Guidelines Needed Now

Industry: Updated Children's Ad Guidelines Needed Now
by Karl Greenberg, Tuesday, Sep 26, 2006 5:00 AM ET
THE CHILDREN'S ADVERTISING REVIEW UNIT (CARU) is days away from completing a review of its guidelines. Speakers at an industry conference on advertising regulation said changes couldn't come too soon, as Congress considers sharpening laws on how companies market to kids.
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