August 27, 2006

ADVERTISING: PBS to Sell Banner Ads on Website for Children

PBS to Sell Banner Ads on Website for Children

Watchdog groups see the end of an online refuge. The broadcaster says it needs the money.
By Jim Puzzanghera, Times Staff Writer
August 26, 2006

WASHINGTON ? PBS plans to resume selling advertisements on its popular PBS Kids website, angering parents, children's advocates and consumer watchdog groups concerned that the plan would pollute one of the last commercial-free bastions for kids on the Internet.

"Children are basically inundated with marketing and the PBS website was in some ways a sanctuary," said Susan Linn, a psychologist and co-founder of Campaign for a Commercial-Free Childhood in Boston. "This is just one more step in the commercialization of PBS and children's programming."
FULL ARTICLE AT,0,2575608.story?coll=la-home-entertainment
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