July 7, 2006

EDITORIALS: Revitalising children's TV programmes (MALTA)

Revitalising children's TV programmes

It is disheartening that a study on children's programmes commissioned by the Broadcasting Authority in 2000 concluded that productions in Malta were consistently of a low quality and were mainly used as fillers while private stations used them as a source of revenue through never-ending advertisements and sponsorships.

Children's programmes once again got another drubbing in the latest report by Ernst and Young for the Media Desk within the EU Affairs Directorate of the Culture Ministry.

This negative portrayal of locally produced TV programmes for children and the concerns expressed by the Council of Children comes as no surprise. Yet, one cannot help asking: Why should it be so?

TV should be a marvellous and effective tool to entertain, promote culture and raise educational standards. Its importance in influencing the upcoming generation cannot be underrated.

FULL ARTICLE AT http://www.timesofmalta.com/core/article.php?id=229732

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
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