July 7, 2006

ADVERTISING: Ad ban 'threat' to children's TV (UK)

Ad ban 'threat' to children's TV
A ban on advertising junk food before 9pm could wipe out the production of children's programmes, says a report.

Commercial channels could lose £114m from such a ban, which is over double the amount they spend on children's TV, says producers' trade body Pact.

Media watchdog Ofcom is looking at ways to curb food adverts aimed at children, although it says a pre-watershed ban would be "disproportionate".

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
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