April 26, 2006

ANALYSIS / PROJECTS: Policy - Positive Images - Media still has a long way to go

Analysis: Policy - Positive Images - Media still has a long way to go
By - 26/04/06
Research into the media's portrayal of young people commissioned by Young People Now shows that newspapers seem to be treating the subject less negatively. Charlotte Goddard looks at the findings.

In 2004, when Young People Now conducted research into the portrayal of young people in the media, almost three out of four (71 per cent) articles were negative. For the same period the following year, YPN found the figure had dropped to 57 per cent. It is not that newspapers have been converted to the brilliance of youth - only 12 per cent of stories about young people were wholly positive, about the same as in 2004. But the number of stories classed as "neutral" has doubled, from 15 to 30 per cent.

Chris Schuepp
Young People's Media Network - Coordinator
Youth Media Consulting GbR
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.

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