April 24, 2006

ADVERTISING: Coke turns to web to reach youth market

Coke turns to web to reach youth market

Mark Sweney
Monday April 24, 2006

Coca-Cola is aiming to tap into youth culture with a series of viral ads that will be distributed via social networking websites such as MySpace.com.

The virals, which use feature edgy animated sequences, mark a radical departure for Coke, a company firmly associated with slickly produced, family-friendly television advertising.

FULL ARTICLE: http://media.guardian.co.uk/advertising/story/0,,1758731,00.html

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