Coke turns to web to reach youth market
Mark Sweney
Monday April 24, 2006
Mark Sweney
Monday April 24, 2006
Coca-Cola is aiming to tap into youth culture with a series of viral ads that will be distributed via social networking websites such as MySpace.com.
The virals, which use feature edgy animated sequences, mark a radical departure for Coke, a company firmly associated with slickly produced, family-friendly television advertising.
FULL ARTICLE: http://media.guardian.co.uk/advertising/story/0,,1758731,00.html
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Chris Schuepp
Young People's Media Network - Coordinator
Young People's Media Network - Coordinator
Youth Media Consulting GbR
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c/o ECMC (European Centre for Media Competence)
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Mobile: +49 176 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
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