February 28, 2006

NEWS: Kids Channels are the flavours of Urban India

Kids Channels are the flavours of Urban India
(Monday, Feb 27, 2006 - 06:00 am)
Kishore Sharma - Televisionpoint.com Team
Kids Channels are the flavour of the season. Today, everybody is running after the estimated 30 million kids in 'Urban India'. The reason: they are the main influence in buying anything, be it a plasma TV, the latest bike or a game.

However, one fact has become clear: the TV-viewing pattern of kids has changed drastically over the last few years. Media analysts opine that children's programming has moved from animation and cartoons to a mix of live action programmes (Hungama Channel's Hungama Fungama), documentaries, movies and game shows.
 
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