NEWS: The Spongebobification of China

Interesting figures in the full article - follow the link given below.

 

Chris

 

 

 

Chinese television will soak up 'SpongeBob'

By Georg Szalai and Jonathan Landreth

 

"SpongeBob SquarePants" is set to splash down in 120 million Chinese households by year's end.

The animation favorite will follow in the path of other shows on Viacom's Nickelodeon network, such as "CatDog" and "The Wild Thornberrys," and air on the dedicated children's channel of state-run broadcaster China Central Television, sources said.

"SpongeBob" is expected to launch in China on or around Dec. 28, the one-year anniversary of the CCTV Children's Channel.

FULL ARTICLE WITH BACKGROUND FIGURES AT: http://www.hollywoodreporter.com/thr/article_display.jsp?vnu_content_id=1001307466

 

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Chris Schuepp
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c/o ECMC (European Centre for Media Competence)
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