Internet giant AOL taking children's TV by storm
Wednesday ? October 19, 2005
Internet giant AOL's children's TV channels are proving smash hits with youngsters, demonstrating that television is moving away from the box in the family room.
"Kids don't care where it comes from as long as it is good," AOL Kids and Teens senior executive Malcolm Bird told participants at a MIPCOM Junior conference, on the eve of the prestigious MIPCOM international TV trade show, which opened its doors here Monday.
His comments, combined with the news that a staggering three and a half million children watch AOL's two children's channels every month, triggered a stampede amongst the audience eager to get a slice of the AOL action. AOL's monthly audience rate is well above the one million viewing figures notched up by kids' cable channels, Bird noted.
Wednesday ? October 19, 2005
Internet giant AOL's children's TV channels are proving smash hits with youngsters, demonstrating that television is moving away from the box in the family room.
"Kids don't care where it comes from as long as it is good," AOL Kids and Teens senior executive Malcolm Bird told participants at a MIPCOM Junior conference, on the eve of the prestigious MIPCOM international TV trade show, which opened its doors here Monday.
His comments, combined with the news that a staggering three and a half million children watch AOL's two children's channels every month, triggered a stampede amongst the audience eager to get a slice of the AOL action. AOL's monthly audience rate is well above the one million viewing figures notched up by kids' cable channels, Bird noted.
FULL ARTICLE AT http://www.todayonline.com/articles/78975.asp
_________________________________________
Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 11th floor
D-45770 Marl - Germany
Tel./Fax: +49 2365 502480
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
The opinions and views expressed in this message and/or articles & websites linked to from this message do not necessarily reflect the views of the United Nations or its agencies.
_________________________________________
_________________________________________
No comments:
Post a Comment