July 4, 2005

ADVERTISING: Advertisers target children's play areas (UK)

Advertisers target children's play areas - By Peter Zimonjic
(Filed: 03/07/2005)

Children's play areas have become the latest prime location for advertisers.

Parents' groups and watchdogs have criticised a marketing company for offering advertising space on place mats, lunch boxes, posters and cardboard cutouts all aimed at children, some as young as three. One watchdog claimed that the move was "unethical".

Boomerang Media, which already sells advertising space in more than 1,000 secondary schools, says that it has moved into 300 play areas across England, and promises to reach 1.2 million children and 600,000 parents each month with its Play House Media campaign.



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