January 27, 2005


"From the clock radio that wakes us up in the morning until we fall asleep
watching the late night talk show, we are exposed to hundreds - even
thousands - of images and ideas not only from television but now also from
newspaper headlines, magazine covers, movies, websites, video games and
billboards. Media no longer just shape our culture. . . they ARE our
culture." (Media&Values #57)


Like a map for a journey, the CML MediaLit KitT provides a path for
navigating our global media culture. It gives a vision of where to go, and
how to get around by providing a basic framework and communications package
that gathers and articulates the key components of an inquiry-based media
literacy education. Based on credible theoretical foundations, the MediaLit
KitT reflects CML's philosophy of empowerment through education.
CML is making the MediaLit KitT easily available for others with several
complementary tools:

a.. A collection of FREE handouts in PDF file format, both black and white
and color versions
b.. A series of eight laminated color posters for purchase that are
suitable for display in classrooms, libraries, homes and community settings.
c.. A free 25-page Orientation Guide providing a "guided tour" of the
media literacy process for teachers, curriculum designers and those who want
to integrate media literacy into an educational setting. It is available
FREE on this website.

The MediaLit KitT provides teachers, parents and community leaders with
easy-to-access tools that can change the way media are used and viewed, and
promote life-long learning through the use of the media literacy process.
The MediaLit KitT framework is embedded in all CML's current work in
leadership, training and educational resources.

HOMEPAGE: http://www.medialit.org/

Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany

Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media

The YPMN is supported by UNICEF and hosted by the ECMC.

The opinions and views expressed in this message and/or articles & websites
linked to from this message do not necessarily reflect the views of the
United Nations or its agencies.

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