January 27, 2005

RESEARCH: Children: The new media consumer in Madagascar

Now available on the MAGIC website - www.unicef.org/magic
Les moyens de communication - Enquete d'audience
Children: The new media consumer in Madagascar
The study, launched in November 2004 by the Minister of Communication and the National Statistics Institute, reveals that 76% of all households in the country listen to the radio; 32 percent watch TV and 27 percent read newspapers. The study also pointed to the fact that village meetings remain the first source of information for most people and that children, surprise, surprise, listen to the radio as well! The study, technically and financially supported by UNICEF, was conducted in 13 sites in the country, amongst some 10,000 households.
Chris Schuepp
Young People's Media Network - Coordinator
c/o ECMC (European Centre for Media Competence)
Bergstr. 8 / 10th floor
D-45770 Marl - Germany
Tel.: +49 2365 502480
Mobile: +49 176 23107083
Fax: +49 12126 23107083
Email: cschuepp@unicef.org
URL: www.unicef.org/magic
Mailing list: http://groups.yahoo.com/group/youthful-media
The YPMN is supported by UNICEF and hosted by the ECMC.
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