January 7, 2005

NEWS: Beijing Youth Media Development To Develop TV Business

Beijing Youth Media Development To Develop TV Business 

Beijing Youth Daily, Beijing Youth Media Development, Sun Wei, media

Posted by: HuangHuishu on Jan 06

Editorial Summary

Beijing Youth Media Development is planning to develop a TV business in the second half of 2005, reports China Business News. According to Beijing Youth Media Development president and executive board member Sun Wei, the company will invest HK$200 million to produce TV programs. Beijing Youth Media Development also plans to operate TV channels in the near future. Sun said that 95 percent of Beijing Youth Media Development's advertising income currently comes from Beijing Youth Daily. Beijing Youth Media Development will acquire or launch a series of newspaper and magazines and spend one third of its total advertising revenues (787 million Yuan in 2004) to explore new advertising businesses in 2005.

SOURCE: http://www.pacificepoch.com/newsstories?id=19976_0_5_0_M

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