You know the deal: a social phenomenon rises from obscurity to international familiarity within the blink of an eye. Pitchforks are sharpened, torches lit, and higher thought goes out the window. Elvis Presley’s hips, the skin revealed by a bikini, Harry Potter’s sorcery – you would think by now we’d have learnt to occasionally sit back and thoughtfully stroke our collective chin before writing the eulogy for humankind.
You’d be wrong: an editorial published in the BMJ today highlights one more example of our societal knickers getting into almighty knot.
The editorial focuses on Professor Susan Greenfield, British scientist and high-profile commentator, who has been publicising the idea that internet use and video games have harmful effects on children’s brain and behavioural development.