July 4, 2015

NEWS / EVENTS: Children’s Media Conference: “Ignore the kids audience. Ignore the audience of the future” (UK)

A lively debate kicked off proceedings at this year's Children's Media Conference in Sheffield.

The panel was made up up BBC Children's Alice Webb; Ed Vaizey, the Minister for Culture Media and the Digital Economy, Anna Home, chair of the Children's Media Foundation; and Claudio Pollack, group director of Ofcom's content, consumer and external affairs group.

The underlying theme was the future of children's, particularly in a digital age and how the quality of children's broadcasting could be ensured with platforms like YouTube gaining increasing traction.

Pollack said that "the democratisation of production is a benefit but also there is a threat to high quality production."

This gave rise to concerns about online security and creating safe areas for children to go.

Full article: http://www.prolificnorth.co.uk/2015/07/childrens-media-conference-ignore-the-kids-audience-ignore-the-audience-of-the-future

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