May 10, 2013

NEWS / RESEARCH: What children want to watch: new report (AUSTRALIA)

Children are a discriminating and potentially highly engaged audience, but influences on their viewing patterns are complex, a comprehensive study conducted by Screen Australia and the Australian Children’s Television Foundation has found.

Child’s Play was produced with the aim of increasing understanding of how children engage with screen content, and the unique challenges involved in financing, producing and scheduling children’s programs in today’s rapidly evolving media landscape.

full article

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