RESEARCH: Children and parents: Media use and attitudes in the nations - 2012 Metrics Bulletin (UK)

This purpose of this bulletin: Children and parents: Media use and attitudes 2012 is to provide a single home for a number of key media metrics relating to parents and children in
England, Northern Ireland, Scotland and Wales, as well as across the UK. It is designed to be a reference document for our stakeholders.

It provides data on:

• Media access and consumption among 5-15 year olds in each of the four nations and across the UK, including: access to and use of the internet on a range of devices including tablets and mobile phones as well as PCs/laptops/netbooks; mobile phone ownership; TV watching on devices other than a TV set; and hours spent using the internet, gaming and watching TV per week.
• The prevalence of social networking profiles among 5-15 year olds in each of the four nations, and online confidence among 8-11 year olds in each of the four nations.
• Which regularly-used device children aged 5-15 in each of the four nations would miss the most if it was taken away.
• The proportion of parents of 5-15 year olds in each of the four nations who are: concerned about content on TV, on the internet, on mobile phones and in games; have rules about their children’s use of TV, the internet, mobile phones and gaming; have parental controls set on the TV, PC/laptop/netbook; child’s mobile phone and gaming device used by their child; and who have talked to their child about staying safe online.
• Attitudes towards their child’s internet use, among parents of 5-15 year olds in each of the four nations.

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