They're called "Generation M2": highly tech-savvy children ages 8 to 18, whose lives are immersed in electronic media.
Now, the nation's top pediatric organization is mobilizing efforts around their well-being.
"As pediatricians who are trying to help children behave in ways that keep them healthy and safe, we have to pay a lot of attention to what's happening in social media," said Dr. David Hill, chairman-elect of the American Academy of Pediatrics' council on communications and media.
The council led a panel called "Social Media: The Good, the Bad and the Ugly," at the group's annual conference last month in New Orleans. The goal of the presentation: getting pediatricians current on issues to discuss with young patients during regular wellness checkups.
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