August 20, 2012

ARTICLES: Sesame Street opens door to children - in Chinese


When the head of the company that produces the award-winning children's program Sesame Street visited its production set in China last month, everything looked the same as it does in the US original -the colorful, furry Muppets, the catchy music and the fun but educational story lines.
But one difference stood out on this Sesame Street in Shanghai: All of the Muppets were speaking Mandarin.
"We were proud of it because the content was authentically Sesame, and authentically Chinese," said Melvin Ming, CEO of Sesame Workshop."It was a win."
Sesame Street was relaunched in China in December 2010 - 13 years after its debut in China. Sesame Workshop has a team of Chinese producers and writers in Shanghai - all trained by the New York-based nonprofit - who are responsible for putting Big Bird Looks at the World and Fun Fun Elmo, a new series, on the air.

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