Viacom's Nickelodeon and Turner Broadcasting's Cartoon Network are named in formal complaints to the Federal Trade Commission accusing them of using digital marketing techniques that violate the Children's Online Privacy Protection Act.
A group of 17 consumer, media and youth advocacy organizations led by the Center for Digital Democracy (CDD) today filed multiple complaints against Viacom and Turner Broadcasting as well as against General Mills, McDonald's and Subway restaurants.
The complaints fall into two main categories (links to the full complaints are provided below). One asserts the use of refer-a-friend viral marketing campaigns that invite children to submit their own and their friend's personal information, without obtaining the verifiable consent of either child's parent, is in violation of COPPA.
The other calls on the FTC to update COPPA so that it addresses marketing tools like third party cookies on children's computers to facilitate behavior targeting, and collecting and storing children's photographs without parental notice and consent.
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