WASHINGTON, D.C., 26 July 2012 – When UNICEF and its partners, MTV and HIV-Free Generation of the United States President's Emergency Plan for AIDS Relief (PEPFAR) , wanted to inform adolescents and young people how to protect themselves against the HIV epidemic, they used one of the world's oldest and most reliable forms of communication: drama.
On 24 July, in Washington, D.C., participants in the XIX International AIDS Conference (AIDS 2012) saw the results at a screening of 'Shuga: Love, Sex, Money'. It's the latest chapter in an audio and video series that follows young characters living in sub-Saharan Africa as they confront the epidemic's impact on their lives. The fictitious, but very realistic, series was launched in 2009, telling the story of a group of friends in Nairobi who must navigate the complexities of life, love and HIV prevention. It deals openly and honestly with sometimes controversial themes including multiple sexual partnerships, alcohol abuse and HIV testing, and relies on the authenticity of its stories to win the attention and respect of its audience.
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