Intervention officers providers and youth advocates are being urged to start utilising social media in their efforts to change risky and unacceptable behavioural patterns among young Jamaicans and empower them to reach their fullest potential.
Robert Fuderich, the United Nations Children's Fund (UNICEF) representative to Jamaica, said that while many service providers and advocates are still grappling with the worldwide fascination with social media, its significance and use cannot be understated as it not only creates the space for conversations, but also enables the development of relationships.
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