January 23, 2012

ARTICLES / CHILDREN'S TV: Revisiting African Content In Children Television Programming

It is easy to recall one’s childhood: Those days of running around the neighbourhood bare feet, with the sun beating down one’s back? Back then when there were no television or radio sets, children would run around playing and laughing loudly without a care in the world. And when their mothers would call out to them, arms akimbo with a befitting scowl in place, the children would run back home fervently hoping that they would not get a lashing for not completing their house chores before running out to play. (The fear of mama was the beginning of wisdom).
Today, the scenario is completely different; children are not as care free as they used to be. Children are now aware of things that are beyond their age. This is largely because they spend most of their time in front of the television set. The resulting effect is that these kids are psychologically swamped with western ideas that these TV programs feed them. Programs like Tom and Jerry, Ben 10 and Mickey mouse which are all western in content, are a constant favourite to many Nigerian children.

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