THIRUVANANTHAPURAM: With an alarming increase in child abuse cases in the state, mostly girls for domestic and commercial sexual exploitation, the UNICEF is set to launch 'Meena' a unique animated communication initiative for girl child protection in Kerala, in coordination with the state government.
"UNICEF has found this initiative exceedingly successful in other states and now plans to take it forward in Kerala. We have written to the state government about the strategy to protect the children through awareness creation and on strengthening the rescue efforts," UNICEF programme officer on child protection told TNN here on Friday. "Over the next two months, this unique initiative will be implemented in Kerala, she said. This communication campaign focusing on key issues relating to the protection of the girl child through animated stories from an image of an empowered girl child Meena.