June 22, 2011

NEWS: UNICEF releases 2 'Meena' episodes (BANGLADESH)

Dhaka, June 21 (bdnews24.com) — UNICEF has released two new episodes of Meena cartoons in a bid to strengthen the power of the iconic animated character in influencing children's mind.

The new episodes, released at the Shilpakala Academy on Tuesday, are 'Jadur Pathor' (The Magic Stone), which features hand-washing practices and 'Rupkathar Deshe Meena' (Meena in Fantasy Land), which is about new-born care.

Unveiling the episodes, UNICEF representative in Bangladesh Carel de Rooy said, "Research shows that as a brand, the character Meena is recognised by 97 percent urban children and adolescents and 81 percent of children and adolescents in rural areas of Bangladesh."

Acting chief of the communication and information department of UNICEF, Arifa S Sharmin, told bdnews24.com that Meena, a popular animated character of Bangladesh, is used as a tool of campaign on children's education, health, safety and rights.

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