BLOOMINGTON, Ind. -- Despite growing concern about the effects of media violence on children, violent television shows and movies continue to be produced and marketed to them. An Indiana University research study concludes that violence doesn't add anything to their enjoyment of such programs and their characters.
In a research study published in the journal Media Psychology, Andrew J. Weaver, an assistant professor of telecommunications in IU's College of Arts and Sciences, and colleagues tested a common view presented by media producers that children like to watch violent programming.
"Violence isn't the attractive component in these cartoons, which producers seem to think it is. It's more other things that are often associated with the violence. It's possible to have those other components, such as action specifically, in non-violent ways," Weaver said in an interview. "I think we should be concerned about violent content in cartoons in terms of the potential effect. This is one way that we can get around that from a producer's point of view.
"You don't have to cram violence into these cartoons to get kids to like them. They'll like them without the violence, just as much if not more," he said.
Violent cartoons have been a staple of Saturday morning programming for decades and now are readily available on cable television channels specializing in children's shows and cartoons. Many classic cartoons, such as those in the "Looney Tunes" series, have featured slapstick violence. But in recent years, action programs such as "Pokemon" and "Mighty Morphin Power Rangers" have drawn much attention both because of their violent content and their popularity with young people.
Some content analyses have found that as many as 70 percent of children's television shows have violent content.